Who Are We?

In 2010, Kresha Faber founded Nourishing Joy to champion the burgeoning real food and natural living movements. Back then, there were only a handful of natural living sites and Kresha wanted to share her own passion, tips, and resources so that choosing a natural lifestyle could be seen as a simple, desirable, viable option.

Years later, natural living and healthy eating have become much more mainstream and Nourishing Joy still welcomes hundreds of thousands of visitors each month. Our resources have been featured on dozens of popular blogs and media outlets, including Today.com, Mother Earth Living magazine, Nourished Kitchen, and The Kitchn.

In 2013, Kresha was invited to write the book, The DIY Pantry, for Adams Media (an imprint of Simon & Schuster) and she has been a featured speaker on numerous online summits, discussing everything from breastfeeding to healthy school lunches.

But most importantly, all these years later, we're still passionate about living life intentionally and thoughtfully - in fact, even more so, as life for so many seems to be growing busier and more cluttered.

And we still hold fast to our name that reminds us of what it's all about - no matter how healthy you eat or how well you keep your home, what is life without JOY?

(In fact, our official business name takes it even further: legally, we're known as "Ethical Green Living, LLC," because we want to be known as the company that champions ethical, eco-friendly choices in every part of life.)

We're here to make your natural living, parenting journey EASIER. Our mission is to equip and inspire you so you can feel confident and refreshed and live with a clear sense of purpose and joy.

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What Makes Us Unique?

We know you want to live life well. You want to make healthy meals from scratch, you want to make time to read with your kids, you want to make your own remedies and homemade pantry staples and protect your family from toxic chemicals.

But it's hard to do any of those things well if you're exhausted, frazzled, or just trying to keep your head above water day after day.

There's just so much - how do you do it all?

Simply said, you don't. Or at least, not the way you may think.

And this is why we are unique:

First, our underlying motto for pretty much everything here at Nourishing Joy is "Easy Plus One" (Easy +1).

This is simply the concept that whenever your habits are comfortable and familiar (namely, EASY), that's the time to add one new habit. Not ten. Not five. Just one. Basically, only add new habits to your life at a pace of Easy +1. And one by one, all those things you've been longing for are made reality in a way that is overwhelm-free, building joy and confidence along the way.

Second, we're holistic. We're not just a real food site. We're not just a sustainable living site. We're not just a parenting site. And we most certainly understand that sometimes life goes sideways and the best intentions go flying out the window. We purposely offer a wide range of articles and resources so that we can help you carefully craft and think through your whole lifestyle and are able to steward your resources well.

Here at Nourishing Joy, our most important mission is to help you gain a clear vision for what’s important in YOUR life, then equip you so you can move forward intentionally.

And most of all, one of our core beliefs is that every one of us is here for a reason. Every single one of us is on this earth with a beautiful purpose - whether we know what it is or not - and we each have a unique set of strengths and gifts that we're meant to share with the world. In fact, the world NEEDS the gift that only you can give.

So we consider it a holy, sacred privilege to help equip and inspire you so you can do whatever it is that you do best and make this world a more beautiful, just, and joy-filled place.